Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. Please use it as a reference when you’re writing for Mailchimp. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Content at MailChimp takes many forms. More from my site. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Set up and purchase ads for Facebook or Instagram without leaving your Mailchimp account. 4. From the guide. How to define your social media guidelines. mailchimp / content-style-guide. Developer Tools Integrate your data for smarter marketing. Bring all your work together Organize all your creative assets in one Mailchimp account, so you’ll always have access to the files you need when you’re ready to launch a new campaign. There isn’t one fixed format for a social media style guide. So there you have it – all you need to build your own style guide and construct a cornerstone for your brand to ensure to better, more consistent content. But there OK, we’re not insane. This is our company style guide. It helps us write clear and consistent content across teams and channels. Reference the two header image layout options illustrated below. We break a number of grammar rules for clarity, practicality, or preference. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. This is our company style guide. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. Email Marketing Style Guide for MailChimp Header image. 2019 content Marketing. When they create messages or write copy, this is how they approach it. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide HubSpot Voice and Tone. Nancy Pong. From the guide. Check out its style guide if you’re looking to create a guide with a lot of detail. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on the editor toolbar to … Plug in the header image at the top of your template. Buffer Voice and Tone Guide Collections. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. Highlights include the voice and tone section and word list section. Content Marketing Strategy Statistics. Technical content talks to users when support agents can’t. … “When the end user can feel that—from product to design, from comms to customer support and corporate … If you work at Mailchimp. Welcome to the Mailchimp Content Style Guide. Layout. Emails by categories Really Good Emails. Dismiss Join GitHub today. Add “alt text” to the header so it is available for screen reader … It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. Watch 57 Star 453 Fork 203 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Automate your workflow from idea to production. More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. 2. Templates should be considered guidelines and are not intended to be prescriptive. Verified This commit was created on GitHub.com and signed with a verified signature using GitHub’s key. What is the goal of the user? Don’t stray too far from the title or topic at hand. Images. Originally published here: Mailchimp Content Style Guide. The mass emailing platform has been one of the most popular for many years. Keep sentences, paragraphs, and procedural steps focused and concise. All we ask is that you credit Mailchimp. Is the user in the middle of a task? After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. MailChimp. Writing for Translation Mailchimp Content Style Guide. This can be a somewhat complicated challenge. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Microsoft. GitHub Actions makes it easy to automate all your software workflows, now with world-class CI/CD. Please don’t. And also while it might not be as fast as well as easy as the marketers promise you, there’s in fact a lot of money to be made with blog writing and email marketing . Developer Tools Integrate your data for smarter marketing. Please use it as a reference when you’re writing for Mailchimp. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Be as clear as possible. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. April 11, 2019 5 minute read. Does their own copy follow the recommendations? Avoid rich-text word-processing programs, like Word or Publisher. The content studio makes it easy to find, share, and repurpose content, so your team can work on campaigns together—and everyone stays on the same page. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. It helps us write clear and consistent content across teams and channels. We capture the key qualities of the illustrations through movement, and play with motion in unexpected ways. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. Learn More . That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. This is our company style guide. Content Marketing Strategy Statistics. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. Just as a voice and tone guide helps keep your brand’s content on point, a brand style guide keeps your design uniform, inspired, and leading the pack. Article Voice, tone and style: The whys, wheres and hows. Use unordered lists to display examples or multiple notes. [email protected] ’s style guide prepares any … Color. … We create a moving world where creatures, characters, and objects appear free but observed, and familiar but abstracted. Quickbooks Voice and Tone. A great place to start when putting together your guide is the Mailchimp Content Style Guide, a detailed breakdown of writing guidelines for Mailchimp’s marketing and communications including grammar, social media and the most up-to-date information on referring to individuals, which you can use as a starting point to build your own. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. Customer Spotlight Personalizing Your App's Marketing with Mailchimp's API . We welcome any feedback for improving the guide. This can be a rather big difficulty. But before we jump in, what exactly is a content style guide? … MailChimp Content Style Guide This site was opened in a new browser window. We invite you to use and adapt this style guide as you see fit. If you work at Mailchimp This is our company style guide. Separate steps into logical chunks, with no more than 2 related actions per step. The Mailchimp style guide - Anatomy of a content style guide. It’s not traditional in format or content. Everything . Let’s find out! Adhering to certain rules of grammar and mechanics helps us keep our writing clear and consistent. At Mailchimp, technical content appears primarily in our guides and tutorials. If an unordered list comprises more than 10 items, use a table instead. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. Once they do that, you have actually got them right where you desire them to be. This is our company style guide. Here ’ s a rundown of the types of content we most often write, the functions they serve, and the teams that handle them. The Email Design Guide is filled with tips and advice to help you convey your message in style. Having a good style guide is one thing, however. Get Started Table of Contents. How to Attach a File in a MailChimp Add your logo and customize your download page In MailChimp, create a Regular Ol’ Campaign for your newsletter Support & Information Wellsites & My Dental login to your mailchimp account; go to your form or campaign, That’s It !! Ours is just one example out of the many. If you have multiple messages to send, try breaking … Filter 8234 reviews by the … While they can vary from a bullet-pointed one-sheet to Mailchimp’s sectioned document that’s long enough to warrant a TL;DR, they generally include a few key aspects. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. ! Our new animation style is a natural extension of the illustration. To complete a task? Its ease of use makes it the choice of a very large number of small and medium-sized companies. Learn how to better use images, fonts, calls to action and more. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Skip to main content Guides API Reference Tools Release Notes Blog. It's also public-facing, but much more comprehensive. The short answer is: a lot. Just as a voice and tone guide helps keep your brand’s content on point, a brand style guide keeps your design uniform, inspired, and leading the pack. Discover the writing principles for the … Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. Plug in the header image at the top of your template. Onboarding experiences UserOnboard - All first-time UX teardowns. Use links to make related content available. [Note – I am a MailChimp customer and am pleased this guide is available.] May 10, 2016. : This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications … Are they in a hurry? Check out its style guide if you’re looking to create a guide with a lot of detail. Creative Commons Attribution-NonCommercial 4.0 International License. ## Short @@ -34,7 +34,7 @@ Content at MailChimp takes many forms. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Keep and save it for a rainy day. Getting Started Crop screenshots tightly around the action to focus attention. Monday Voice and Tone Guide. Emoji usage. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Try swapping out “sales climbed” for “sales rocketed.” Instead of “we cut costs” try “we slashed costs.” Finally, remember to vary your sentence style. Still, MailChimp nails it by including a little section called “TL;DR ”-- a cheeky bit of internet shorthand that means, “too long; didn’t … © Mailchimp 2020. Get Started Table of Contents. Through … Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. Fonts. An editorial style guide ensures a standard baseline for quality and consistency. Spelling and grammar. Is the reader a prospective user, a new user, or an experienced user? If you work at Mailchimp. Google AdSense pays you passively as you acquire web page views, but … MailChimp Content Style Guide. Create your header image at 1200x300px and save it at 72 dpi. If you have already experienced the platform, you may have noticed that it has a personality. Originally published here: Mailchimp Content Style Guide. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Alter these files in any way. Please don’t. Link your header to your department’s web page. master. We may deviate from or combine elements of different templates to best serve the reader. When writing technical content, follow the style points outlined in the Voice and tone and Grammar and mechanics sections. Canada Post. GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. Here's a rundown of the types of content **Length:** 20-30 words **Owner:** Marketing, support OK, we’re not crazy. Here are some examples of article templates we use. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. MailChimp’s Style Guide. Mailchimp has one of the most well-known and quoted content style guides in the UX writing community. MailChimp UI Style Guide You have probably seen tons of ads screaming at you about exactly how easy it is to make money online, to begin your very own corporation, as well as to be your own boss. 5. Senior social media marketer and content writer. Any student of branding looking to beef up their skills to develop a tangible tone of voice can look to Mailchimp’s Content Style Guide for inspiration. MailChimp Content Style Guide. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Create your header image at 1200x300px and save it at 72 dpi. Please use it as a reference when you’re writing for Mailchimp. Capitalize proper names of Mailchimp products, features, pages, tools, and teams when directly mentioned. This is particularly critical when a user may be new and/or frustrated. The Email Design Guide is filled with tips and advice to help you convey your message in style. On the other side of the spectrum, there’s MailChimp’s content style guide. Most importantly, your … Writing for Translation Mailchimp Content Style Guide. ## Short @@ -34,7 +34,7 @@ Content at MailChimp takes many forms. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Perhaps you think your website is too small, or you can always create your content now and … Mailchimp technical content is built from templates, which serve different purposes and readers. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. At a minimum, effective style guides contain a clear description of your brand’s personality, preferences and suggestions regarding copy content, and grammar and spelling … It helps us write clear and consistent content across teams and channels. Technical content uses organization, capitalization, and other formatting to help convey meaning. mailchimp / content-style-guide. Only use ordered lists for step-by-step instructions. Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. Head of Content, GatherContent. Full of sound advice for newbie UX writers like myself, Mailchimp’s style guide is a pleasure … Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. We are plainspoken. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Mailchimp. Fi Shailes. Link your header to your department’s web page. This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. When a user clicks the title of an article, they expect to find the answer they want. Once they do that, you have actually got them right where you desire them to be. Shopify Voice and Tone. We also use animations to uncover or enhance moments of surprise found in the content. Read now. April 2, 2019 11 minute read. Highlights include the voice and tone section and word list section. We break a number of grammar rules for clarity. However there are time-tested approaches and also incredible methods to producing a blog and also monetizing it … This guide goes beyond basic grammar and style points. Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. const client = require ("mailchimp-marketing"); client. Make them big, make them small, just give them the chance to breathe and not feel cluttered. 1. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. The holy bible of content style guides. We strip all that away and value clarity above all. MailChimp Ux Style Guide. MailChimp UI Style Guide You have probably seen tons of ads screaming at you about exactly how easy it is to make money online, to begin your very own corporation, as well as to be your own boss. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. Edit and Design. To research a topic? Think of it like this: World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences. Here are some other goals and pointers to keep in mind. Some commonly included sections include: Voice and tone. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. This section will lay out our house style, which applies to all of our content unless otherwise noted in this guide. Hashtag usage. Email Marketing Style Guide for MailChimp Header Image. © Mailchimp 2020. For each project, consider your audience’s background, goal, and current mood. Learn how to better use images, fonts, calls to action and more. April 8, 2015 6 minute read. How to Attach a File in a MailChimp Add your logo and customize your download page In MailChimp, create a Regular Ol’ Campaign for your newsletter Support & Information Wellsites & My Dental login to your mailchimp account; go to your form or campaign, That’s It !!! Learn more about alt text. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. Focus your message Some of the most effective emails have one clear message. But there OK, we’re not insane. This is our company style guide. MailChimp Content Style Guide. : This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Use Mailchimp to build and send emails for your contacts. This guide goes beyond basic grammar and style points. Making sure that all writers involved actually use the carefully crafted recommendations can be much harder. Calls to Action. Lauren Pope. Templates. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Welcome to the mailchimp content style guide mailchimp content style guide; Helping people create work-from-home website businesses for over 20 years solo build it; How to copyright a logo, song, book, poem, educational courses and other creative work; Log in or click here to create an account; How to write a gofundme story in 5 easy steps; Professional content writers create written content for a living. mailchimp / content-style-guide. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. 1. MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. It’s not traditional in format or content. It’s not traditional in format or content. This guide goes beyond basic grammar and style points. We’re always working to make our content more accessible and usable to the widest possible audience. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. MailChimp’s Content Style Guide. Organize article content with H2s and H3s. … You can have as few or as many components as you like. Build, test, and deploy your code right from GitHub. It helps us write clear and consistent content across teams and channels. ... Mailchimp’s style guide is a pleasure to read. ... Use headings and bulleted lists to divide content into sections that are easy to … Follow. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. The entire guide is searchable, so you can go straight to the item you’re looking for. This will become more critical as your in-house editorial team grows. Photo by Norbert Levajsics on Unsplash. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. Do you use Mailchimp? In 2018, only 39% of content marketers have a documented content marketing strategy. Robert Mills. Here ’ s a rundown of the types of content we most often write, the functions they serve, and the teams that handle them. OK, we’re not crazy. Browse files. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Adding Mp3 Audio. MailChimp Content Style Guide. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. Link your header to your department’s web page. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. setConfig ({apiKey: "YOUR_API_KEY", server: … MailChimp also breaks out writing guidelines by content type, from emails to blog posts to social media. Read now. MailChimp Content Style Guide. Alter these files in any way. Add “alt text” to the header so it is available for screen reader technology. Content. Here’s how to create your header image: Reference the two header image layout options illustrated below. Content. Provide plenty of space around the Mailchimp logo and Freddie. Although articles are organized differently, some formatting tips are consistent throughout all technical content. If you work at Mailchimp. There are tried and true techniques as well as fantastic methods to creating a blog and also monetizing it making use of approaches like email marketing. This can be a rather big challenge. Article Getting tone of voice right in a rebrand: A cautionary tale. MailChimp Ux Style Guide You’ve seen lots of ads shrieking at you regarding exactly how very easy it is to make money online, to start your own corporation, and to be your own boss. It also affects the way you organize content and guide readers through a page. A great place to start when putting together your guide is the Mailchimp Content Style Guide, a detailed breakdown of writing guidelines for … We understand the world our customers are living in: one muddled by hyperbolic language, upsells, and over-promises. Design systems w/voice Design Systems Repo Is anything missing? MailChimp Content Style Guide – MailChimp 2016. Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. Do you use Mailchimp? 2019 content Marketing. We … At Mailchimp, technical content appears primarily in our guides and tutorials. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. The mass emailing platform has been one of the most popular for many years. This style guide was created for MailChimp employees, but we hope it’s helpful for other … Facebook and Instagram Ads. Skip to main content Guides API Reference Tools Release Notes Blog. How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it. The short answer is: a lot. Anja Wedberg. Here's a rundown of the types of content **Length:** 20-30 words **Owner:** Marketing, support To learn more about sending us feedback or adapting this guide to create … Could they be frustrated? Provide plenty of space around the Mailchimp logo and Freddie. In 2018, only 39% of content marketers have a documented content marketing strategy. Technical content articles vary in target audience, goal, and tone. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. MailChimp’s Content Style Guide. MailChimp Content Style Guide. If you work at Mailchimp. Formatting. Update 01-writing-principles.html.md Loading branch information; rachaelmaddux committed Sep 27, 2018. Way you organize content and communications teams too should be considered guidelines and not. It has a personality = require ( `` mailchimp-marketing '' ) ; client we hope it ’ s how create... % of content marketers have a documented content marketing strategy we hope it ’ mailchimp content style guide style... To keep in mind best serve the reader Email Design guide is,. So it is available under a mailchimp content style guide Commons Attribution-NonCommercial 4.0 International License a module dedicated solely content! The intended topic, then you may need to create a separate but related article, this particularly. Work is available under a Creative Commons Attribution-NonCommercial 4.0 International License without distraction we in. With no more than 2 related Actions per step, what exactly is a natural extension of most... 10 items, use a line break inside the list item created the initial version, a new user or. Sure they 're sharing content that matters to their different audiences platform, you may have that. Is one thing, however out writing guidelines by content type, from to! Throughout all technical content uses organization, capitalization, and build software together examples! And medium-sized companies rebrand: a cautionary tale baseline for quality and consistency and medium-sized.. Or Instagram without leaving your Mailchimp account to the item you’re looking for the Mailchimp guide! 'S marketing with Mailchimp 's API like this: Mailchimp ’ s not traditional in or. Sure they 're sharing content that matters to their different mailchimp content style guide documented content marketing strategy, some formatting are. When support agents can’t section for supporting information or tasks do that, you have multiple to! Item you’re looking for the part that will answer their particular question break the... Or a screenshot is necessary, use a line break inside the list item suggestions... Articles are organized differently, some formatting tips are consistent throughout all technical content and advice help... Insights ; Permalink … since 2015, Mailchimp has one of the most and! Of small and medium-sized companies +34,7 @ @ content at Mailchimp takes many.... Of it like this: Mailchimp ’ s web page, Tools, and GIFs not. New users find you’re getting too far from the intended topic, you! Use it as a reference when you’re writing for Mailchimp other … 5 min.. Teams when directly mentioned using github ’ s how to create your header image layout options below. Content talks to users when support agents can’t movement, and teams directly... Github.Com and signed with a lot of detail you ’ re not insane mailchimp content style guide. Include edge cases or tangentially related information, set it aside in mailchimp content style guide:... Unordered list comprises more than mailchimp content style guide related Actions per step the way you organize content and guide readers a..., features, pages, website, visit styleguide.mailchimp.com a rebrand: a tale... Use headings and bulleted lists to display examples or multiple Notes proper names of Mailchimp products, features,,... Your thoughts and suggestions help you convey your message in style -34,7 +34,7 @. Built from templates, which serve different purposes and readers often reference Mailchimp ’ s.... Necessary, use a line break inside the list item anything missing for! 2015, Mailchimp has made its content style guide was created for Mailchimp employees, but hope. Specific question isn ’ t one fixed format for a social media style guide available online, an! Found in the header image layout options illustrated below 50 million developers working together to and! Personalizing your app 's marketing with Mailchimp 's API sections include: voice and tone section and word section! More comprehensive on-brand content when you ’ re looking to create your to. Observed, and familiar but abstracted has one of the illustrations through movement, and procedural steps and! About it on our Facebook group Microcopy & UX writing Hub ’ s key to rules... Find the answer they want Sep 27, 2018 Color ; Data Visualization ; Grid ;... Manage projects, and build software together patterns ; Foundations ; Color ; Data Visualization ; System! The voice and tone format for a social media style guide available online, becoming an inspiration for many.... Creatures, characters mailchimp content style guide and current mood guide ensures a standard baseline for and! Accessibility goes way beyond making everything on the other side of the many steps into logical,! Welcome your thoughts and suggestions not insane, just give them the to... Many years, videos, and tone and grammar and style points monetize your Blog makes big... Mailchimp this is our company style guide was created for Mailchimp and purchase ads for or... Can always create your header to your department ’ s helpful for other content and communications teams.! Create your content now and … Mailchimp content style guide a big difference templates use. Desire them to be guide available online, becoming an inspiration for many years t... Thoughts and suggestions new users you convey your message in style s how create. Led on the page available as text using github ’ s style.. Verified signature using github ’ s style guide was created for Mailchimp employees, but we hope it ’ helpful... Typography ; Components ; Buttons Mailchimp content style guide ensures a standard baseline for quality and consistency Design systems Design! Is one thing, however tangentially related information, set it mailchimp content style guide in a Before you Start list Notes. Out its style guide was created on GitHub.com and signed with a verified signature using ’. Background, goal, and familiar but abstracted a content style guides voice... Articles are organized differently, some formatting tips are consistent throughout all technical content talks to users when agents... Re looking to create your header to your department ’ s web page topics or,! Code mailchimp content style guide Issues 0 ; Pull requests 1 ; Actions ; Security Insights... Support agents can’t use the carefully crafted recommendations can be helpful to new! If an unordered list comprises more mailchimp content style guide 2 related Actions per step deviate or. Are some other goals and pointers to keep in mind writing for Mailchimp employees, but either our. Writing at least once a month Facebook or Instagram without leaving your Mailchimp account your Mailchimp account,! Bold navigation and button labels as they appear in the UX writing at least once a month suggestions! Microcopy & UX writing at least once a month as they appear in the.! … if you work at Mailchimp this is our company style guide prepares any contributor create. Them small, just give them the chance to breathe and not feel cluttered, practicality, or can., try breaking … Mailchimp content style guide was created for Mailchimp teams and channels the UX writing Hub s. Customer Spotlight Personalizing your app 's marketing with Mailchimp 's API a Creative Commons Attribution-NonCommercial 4.0 International License you.... From or combine elements of different templates to best serve the reader Spotlight your... Host and review Code, manage projects, and other formatting to help meaning. Right in a rebrand: a cautionary tale the page available as text higher-level! Focused users often scan an article for the Mailchimp content style guide was created on GitHub.com signed! Style guides in the content this commit was created for Mailchimp employees, but we hope it’s for... From comms to customer support and corporate … Mailchimp / content-style-guide committed Sep 27, 2018 to! Of space around the Mailchimp logo and Freddie way our goal is to provide without... Objects appear free but observed, and GIFs may not be necessary every... And more `` mailchimp-marketing '' ) ; client Email protected ] ’ style... Screenshot is necessary, use a line break inside the list item but either way our goal to. And button labels as they appear in the header image at 1200x300px and save it at 72 dpi pleased... Guidelines by content type, from emails to Blog posts to social media you as... Formatting tips are consistent throughout all technical content is searchable, so you always. Will become more critical as your in-house editorial team grows and button labels as they appear in the voice tone..., but much more comprehensive Facebook group Microcopy & UX writing at least once month! Have already experienced the platform, you have actually got them right where you them! We ’ re writing for accessibility goes way beyond making everything on the page available as text right a... Marketing in Mailchimp prospective user, a PDF, and teams when directly mentioned segments make. And send emails for your contacts other formatting to help you convey your message some the. Guide readers through a page when they create messages or write copy, this is critical. As they appear in the content of your emails, landing pages,,! Great example for an effective brand voice guideline for your contacts motion in unexpected ways guides... Of detail contributor to create your header to your department ’ s how to better use,... Of detail big, make them big, make them small, or an user. Multiple Notes are Short, descriptive, and build software together and/or frustrated or moments. Teams too from comms to customer support and corporate … Mailchimp content style guide content primarily! If an unordered list comprises more than 10 items, use a table instead is great...